The Multifactory Model is the result of hundreds of interviews and the direct observation, which lasted for months, of many different cases in several European Countries (Italy, Spain, Portugal, United Kingdom, Germany), making use of a visual anthropology method and assuming an ethnographic point of view.

The on-field research started in 2012 from a single case, the MAGE in Sesto San Giovanni (Milan – IT). The MAGE was a community project and its experimental character lead to the emergence of a specific way to organize relationships between the companies and associations hosted and to interact with the territorial stakeholders.

The first trip took place in Basilicata, in South Italy, where the unemployment is an endemic problem, and the answers collected there were surprisingly similar to the answers gained from people working in the MAGE. At that point, it wasn’t already clear if it would have been possible to build a model that could constitute a theoretical structure, but there was the feeling that these experiences could be a change of paradigm in the way to intend work organization and job creation.

It was time to see if something similar could exist outside Italy, and so the research moved to London, as the UK capital is a European trendsetter for cultural and social movements. In London it was possible to find a Multifactory in start-up phase, Building Bloqs, and again the direct observation and what people told in the interviews was surprisingly similar to what was observed before.

During the trip to Building Bloqs, the Multifactory Model took its early form and between 2013 and 2014 the following travels to Lisbon, Barcelona, Berlin, and Potsdam allowed to refine it and to define the Intervention Model, aimed to provide practical guidelines for the establishment of new Multifactories starting from scratch.

The Model was then verified with the help from Bigmagma (Milan, IT) and from 2014 started the development of the Multifactory Network.


  • G. Focardi, L. Salati, “Multifactory: an Emerging Environment for a New Entrepreneurship”in N. Baporikar ed., “Entrepreneurship in the Contemporary Knowledge-Based Global Economy”, Hershey (PA, USA), IGI Global, 2016

  • G. Focardi, L. Salati, “Social Media as Elements of Shared Workspaces: The Multifactory Case Study” in A. Goel ed., “Product Innovation through Knowledge Management and Social Media Strategies”, Hershey (PA, USA), IGI Global, 2016

  • G. Focardi, L. Salati, “A New Approach to Knowledge Sharing, the Multifactory Model” in O. Terán and J. Aguilar ed.s, “Societal Benefits of Freely Accessible Technologies and Knowledge Resources”, Hershey (PA, USA), IGI Global, 2015

  • G. Focardi, L. Salati, (2013, September). MultiFactory Model: a New Approach to Job Creation. Paper presented at the WES 2013 (Work, Employment and Society Conference), Warwick, GB.

  • G. Focardi, L. Salati, (2013, September). Modeling the Future of Job Creation: the MultiFactory Model. Paper presented at the ECCS’13 (European Conference On Complex Systems) sat. Cultural and opinion dynamics: Modeling, Experiments and Challenges for the future, Barcelona, SP.